Posted by Kathleen Moore, CastleView 3D:
I was recently contacted by a realtor in the San Francisco Bay area. He was working with a client who owns a small one-story house with a great view of the bay — if you stand on the roof!!
He and his client felt that the house might sell better if potential buyers were able to envision themselves enjoying that view from the balcony of a second-floor master suite. So they contracted with CastleView 3D to create a virtual second story for the house.
The realtor climbed up on the roof and took a series of photos of the view. Now THAT’S a dedicated realtor! (Gordy Burton at Coldwell Banker.) I just hope he used proper safety precautions.
I stitched those photos together into a panorama in PhotoShop:
He also sent me a sketch of the floorplan and several photos of the house to use for creating the 3D model. Here’s an example of what I was working from:
Because they didn’t want to over-promise, they asked me to model just a simple second floor over the left side of the house. They wanted a rendering of the house with the new “second floor” as seen from the street in front, and another rendering of the bay and valley view from the virtual second-floor balcony on the back of the house.
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Now before I reveal the “after” part of this “before-and-after” story, let me just say that the realtor currently estimates that this small house will sell for about $850,000. That’s eight-hundred-and-fifty-THOUSAND-dollars, people! While it looks like a very nice house, that price is just unbelievable to me!!
In my little corner of the world, here’s an example of what $850K will get you (actually this house, 5 bedrooms and 6980 square feet, is listed at $859,900, but it will give you a general idea of the market around here):
Here’s a description of it:
SECLUDED CUSTOM BUILT MANSION ON 7.44 BREATHTAKING ACRES, NOTHING BUT THE BEST OF EVERYTHING IN THIS HOME, LIVING AND DINING 17′ CEILING, FINISH CRAFTSMANSHIP UNSURPASSABLE, STUNNING GRAND STAIRCASE TO SECOND LEVEL, SUNROOM, ELABORATE CHEFS KITCHEN WITH 2 SUBZEROS, COMMERCIAL APPLIANCES & INDOOR GRILL *EXQUISITE FURNITURE GRADE CABINETRY *MARBLE,STONE,HARDWOODS * MULTI ZONE HEATING SYSTEM, 4 CAR HEATED GARAGE *WALKOUT LOWER LEVEL TO OUTSIDE AND TO GARAGE, METICULOUSLY MAINTAINED, ARCHITECTURALLY LANDSCAPED DESIGN
This actually seems MUCH more realistic in terms of what one should be able to expect for that kind of money. Now it’s true that the California house IS in California, with all its natural beauty, Silicon Valley, moderate weather year round, Pacific Ocean, mountains, etc., etc. I guess it’s all relative.
But my question is, how can anyone afford to buy a home there? I’m serious! Do all jobs in California pay 10 times the salary of comparable jobs in upstate New York? It just baffles me.
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But I digress. Time for the big reveal.
Here are the renderings of the bay view house with its new virtual second story:
The realtor and homeowner were very pleased with these images. They felt that this was a relatively inexpensive way to get buyers thinking about the undeveloped potential of the house, and could increase its perceived value and selling price.
And I think this was a very creative idea on the part of Gordy, the realtor. The world needs more realtors who are willing to climb up on the roof of their client’s home in the interest of putting more money in both their pockets!
What do you think? Is showcasing a home’s “hidden potential” like this fair game in the real estate business?