Posted by Kathleen Moore, CastleView 3D:
At a party celebrating my recent leap into full-time entrepreneurship, a friend suggested that one of my goals in building my business should be to make the name of the business synonymous with the product. In other words, I should aspire to be the defining standard in the 3D rendering business — to become such a known and trusted quantity that people would use the name of the business to refer not only to MY product, but to the entire class of similar products.
Great examples of this abound:
What else would you call these things?
But there are also company names that go beyond being merely synonymous with a product — they have become familiar verbs:
- Google (“I just googled myself.”)
- Xerox (“Could you xerox this for me?”)
- Facebook (“I’m facebooking that photo right now!”)
or the curious case of
My friend suggested that CastleView 3D should aim to become not only a noun synonymous with 3D rendering — as in, “does your contractor provide castleviews?” — but also a verb:
I’m thinking of remodeling my kitchen.
How exciting! Have you castleviewed it yet?
His suggestion made me smile — as it was intended to. But it also got me thinking… hey, why not?
I wonder if Google or Xerox ever imagined that their company names would become common verbs?