Tag Archives: Home Visualization

You can be clairvoyant!

Posted by , CastleView 3D:

.

Yes, that’s right!!  You really can see into the future!

And while clairvoyance can have its negative aspects (as in premonitions, omens, creepy “sixth sense” experiences, etc.), the kind of clairvoyance I can offer is definitely a positive experience.

How can I help you see the future?  Through the medium of photorealistic 3D renderings! (of course).

Seeing the future isn’t easy.  You have to begin with at least a vague idea of what you WANT to see in the future — some people might call that a dream.  But starting from just the barest outline, we can work together to turn that outline (also known as a floorplan) into a 3D model with walls, doors, windows, and a roof.  As the vision of the future becomes clearer, we can shade it in, giving it colors and textures, lighting it naturally and/or artificially, even landscaping, furnishing, and decorating it!

Eventually, a clear picture of your architectural future will begin to emerge.  Your dreams will have taken shape, and you’ll be able to see your new or remodeled home as clearly as if you were standing in it — before a single shovelful of dirt has been dug or a single piece of drywall hung.  Now THAT’s practical magic!

I’ve created 3D models of existing homes where I’ve measured and photographed the actual house in order to make an accurate model of it, and it’s always rewarding to feel like I’ve faithfully captured the essence of a house or a room.  I’ve also created many 3D models for architects and builders far removed from my little corner of the world — buildings I will never see and so have no particular connection to or investment in (other than doing a great rendering for my client).

But there’s an entirely different feeling that accompanies creating a 3D version of someone’s dream — AND THEN SEEING IT ACTUALLY BUILT IN REAL LIFE.  It’s sort of eerie — a sense of deja vu — to see something that has existed only in my mind and on my computer become bricks and mortar and sinks and toilets.  It’s hard to describe, but it really does feel like I’ve seen into the future.

I had this experience recently in my own home when we had our 1935-vintage bathroom remodeled. I created detailed 3Ds of what I wanted the finished room to look like — and then got that eerie feeling as I saw my renderings slowly come to life as the remodel progressed.

3D Bathroom Remodel Rendering by CastleView3D.com

3D Render of Planned Bathroom Remodel

Photo of Actual Remodeled Bathroom

Now maybe this shouldn’t come as such a surprise — I did design it, after all, so what did I expect them to build?  But it happens every time with projects like this — I feel that somehow I’ve been able to glimpse the future and capture it in pixels.

Have you ever wished that you could see into the future?  I can help.


Like our blog? Visit our website, castleview3d.com, for more 3D deliciousness!


3D renderings are the new blueprints

Posted by , CastleView 3D:

.

All the marketing gurus say that every company needs a “big, audacious idea” as its driving mission and reason for doing what it does every day.  Here’s mine for CastleView 3D:

Make 3D renderings as indispensable as blueprints or construction documents for any construction or remodeling project.

Before the blueprint was invented in the mid-1800s as a way of making copies of construction drawings, every architectural plan had to be painstakingly hand-drawn.  But the new “technology” was quickly adopted as an obvious improvement on the old ways.  Everyone could see the benefit — so why not use it?

My hope is that this same tale will someday be told about 3D CAD modeling and rendering for architectural designs.  The technology exists — why not use it to best advantage?

Yet there still seems to be resistance to the widespread adoption of 3D rendering as a standard procedure in architectural design.  Just today I got a call from a prospective client who was having trouble visualizing his new home from the plans his architect had drawn up.  He asked the architect for 3D images, “like the ones I see on HGTV,” but the architect refused, saying he just didn’t do those.  Luckily this guy was smart enough not to take “no” for an answer — always the mark of a true pioneer!  And his internet search led him to me.

Despite the inevitable holdouts (probably folks who don’t have the time or inclination to learn 3D rendering techniques), I predict that some day soon 3D renderings will become a must for all architects and home designers — not an extra or an add-on, but simply an accepted cost of doing business, like producing blueprints or construction documents.  I believe this will happen because savvy consumers will come to demand and expect it.

Nowadays, why should anyone expect a customer to be satisfied with a flat, 2-dimensional blueprint or plan, when we have the technology and expertise to show them their project in mouthwatering 3D detail?

3D Kitchen Rendering by CastleView3D.com

3D kitchen rendering by CastleView 3D

My big, audacious idea is the driving force behind what I hope to accomplish with this blog and my other marketing communications — educating consumers of building and design services about their options.  I want them to understand that 3D renderings aren’t just some TV magic on home design shows like “Hidden Potential”, but that they’re available to anyone who understands the value in “seeing it before you build it.”

3D Renderings for All!” is my new motto.


Like our blog? Visit our website, castleview3d.com, for more 3D deliciousness!


Reasons for NOT using 3D images for your building or remodeling project

Posted by , CastleView 3D:

.

What are some reasons for NOT using 3D images for your project? 

There aren’t any. 

You might think cost could be a reason.  If so, then either:

  1. You haven’t fully understood the value of 3Ds, and/or
  2. You haven’t found the right professional to create them for you.

For help with #1, read How to estimate the value of 3D visualization, A Picture is Worth a Thousand Words, Deep thoughts on 3D Biz, or 3D Rendering with Chief Architect.  These posts from seasoned 3D designers and artists should make the cost to value ratio abundantly clear.

For help with #2, contact me at CastleView 3D, and if I’m not the right person for your project, I can refer you to one of the other professionals I know.

Other “reasons”:

  • Time:  See #1 above.
  • Scope:  See #1 and 2 above.
  • “I wouldn’t know who to ask or how to get started”:  See my answer to #2 above.
  • “My architect/builder/designer doesn’t do 3Ds”:  See my answer to #2 above.  There are many 3D design and rendering specialists who can work hand-in-hand with your current architect or builder, or we can work directly with you on images that you can use to improve communication with your builder.
  • “I’m not exactly sure what I want yet”:  See #2 above.  Some 3D professionals specialize in creating concept images to help you choose the features and design elements that are most important to you.

So you can see that there really are no valid reasons not to utilize 3D renderings and raytraces for your building, remodeling, or decorating project, unless you’re the type of person who enjoys big — and possibly unpleasant — surprises.

3D images are a valuable asset for improving communication, ultimately saving you time, money, AND sleepless nights!

3D Kitchen Rendering by CastleView3D.com

Kitchen Remodel -- Design by Louie Carter of Grayson Homes; 3D rendering by CastleView 3D


Like our blog? Visit our website, castleview3d.com, for more 3D deliciousness!


Deep thoughts on 3D Biz from Kay

Posted by Kathleen Moore, CastleView 3D:

.

Today I’m featuring a guest post from friend and  colleague Kay Nordby, Owner of 3DPlanView.  As you’ll see below, she has been working in the 3D design field for quite awhile and has a valuable perspective on the business.  Kay is a very smart, talented, kind, and funny lady  — and I’m proud to say that she was my teacher and mentor when I first started learning Chief Architect. 


Kay says:

There are some typical search phrases that visitors use to find my business, www.3dplanview.com:  “I want to see 3D pictures of my floorplan,”  “floorplans with 3D pictures,” and “3d floorplan.”  Some of these people already have blueprints, while others are looking to purchase a set of blueprints after looking at 3D pictures.  These folks want to see 3D pictures BEFORE they begin to build.

I have been doing 3Ds for decades, and I have not talked to a single person who says, “No, I would rather NOT have 3D pictures of my home. I want the house to be a BIG surprise when it is done.”  The problem comes when the cost is factored in. Folks are not required to have 3D images to build a home, like they are required to have a blueprint and permits.  When it is time to cut dollars from the budget, 3Ds begin to seem like too much of a luxury.

So who is willing to pay?

Clients who are resistant in the beginning to pay for 3Ds quickly understand their value as soon as they see an area of their own floorplan.   I have landed jobs because I provided a “tease” drawing.  Give folks a taste for 3Ds and they most often want more.  Those who have built a home before and know the cost of a change order are willing to pay.  Those who are familiar with 3D software are also willing to pay, as they understand just how much time and effort it takes to generate a 3D rendering.  Builders who are seeking an edge over their competition are willing to pay, and developers who are building multi-unit projects are often willing to pay for a fully decorated “model home” that they use to “pre-sell” and market each available floorplan.

3D Kitchen Rendering by 3DPlanView.com

3D Kitchen Rendering by 3DPlanView.com

Still, my most grateful clients are the individuals building their dream home.  Often they have been working with an architect, and they are disturbed when they find that 3D renderings will not be given to them with their blueprint.  When their architect flatly declines to deliver 3Ds, these folks set out to get help.  Often they come to me, frustrated.  The architect is telling them to trust his vision.  They are not clear on what the architect has shown them.  Or they have their own ideas, but their spouse cannot grasp it.  Nobody “sees” what the others are thinking.

Then they get their 3Ds. More often than not, the clients do love the home their architect has drawn.  They get on board with his vision. And some clients have even joked with me that the pictures have prevented divorce.  One gal took it a step further and said the 3Ds prevented murder!  CLEARLY she was more than a little frustrated with her hubby.

3Ds provide understanding.  Understanding leads to peace of mind, ease of compromise, and a house design to love.

Most builders welcome a buyer who comes with a set of 3Ds in hand.  They know these are clients who have thought through their wish list in great detail.  They have pondered all the options and are happy with their decision.  The builder has a full color picture of what their client wants. There is no fuzzy area because client and builder have a standard to work toward and a common vision.  3Ds eliminate change orders so a project is delivered on time and on budget.  One builder put it this way:  “Communication is the key to building client trust and a home the client loves… and there is no better way to communicate than a picture.”


Like our blog? Visit our website, castleview3d.com, for more 3D deliciousness!


“A Picture is Worth a Thousand Words” – or $1,000 in Your Pocket

Posted by , CastleView 3D:

.

Today I’m featuring a guest post by fellow Chief Architect user Chris Brown.  Chris is a Design/Build General Contractor with his own company, Stone Castle Homes, in Republic, Missouri (contact Chris at chrisdbrown@att.net).  His post today is directed mainly at builders and home designers who aren’t currently using 3D renderings in their work with clients.


I find that dealing with most builders on the subject of 3D renderings (especially raytracing) is like trying to teach an old dog new tricks. Builders don’t want to do it because they don’t want to pay for it. When I design a custom home for a builder, the builder just doesn’t know how to talk to his client about the benefits of the 3D renderings, and therefore it almost never gets done. But when the builder allows me to talk directly to the clients and show them examples, the clients always want it.

Seeing examples always changes a client’s mind, even if they’re not enthusiastic about the idea to start.  When I show them samples from my previous projects, instantly, it’s “Yeah, we’ll pay for that!”  They appreciate the value immediately of being able to see the finished product before the ground is even dug.

In the olden days, plans were hand-drawn, just line drawings; even when CAD came along, they were still just line drawings for a long time.  This leaves a lot to the imagination.  But nowadays, 3D renderings provide the wow! factor – it gives clients the opportunity to actually SEE what their finished home will look like.  Which do you think a client would rather see?  This…….

Custom home floorplan

Floor plan for custom home

Or this………….

3D Rendering of Main Living Area by CastleView3D.com

3D Raytrace of Main Living Area by CastleView 3D

A builder today can make an extra $1,000-5,000 per house by using good 3D renderings.  Renderings allow you to put in all the extras, like crown molding and granite countertops, right from the start, and let the client see how they will look.  Once they’ve seen the top-of-the-line version, then their budget can dictate what to take out, rather than trying to do it the other way around.

It’s taking time, but I finally have some builders coming around on this 3D rendering stuff.  There are some key ways to talk to builders.  You just have to keep at them, and keep explaining the benefits:

  • No change orders
  • Better relationship with client
  • Better communication with client
  • Quicker build
  • More money

Builders can also use the 3D renderings for advertising – a sign on the lawn, brochures, website, etc.

For Chief Architect users, if you don’t learn how to make nice raytraces, you are leaving money on the table. You’ve already done the work, made the 3D model, so why not make a little more money while providing a great service to your clients?

Clients can even seek out a 3D designer first, before they meet with a builder, who can help them work out their ideas.  Then they can bring the finished pictures to their builder.  This is beneficial to both parties, because builders often don’t ask all the questions they should when trying to determine a bid, about the thousands of details that go into a project.  Renderings give them something more definite to work from.

In addition, with the economy the way it is, clients need to be even more sure they’re getting what they want, and 3D renderings are the most cost-effective way to insure that.  “Seeing is believing,” and being able to see what their finished home will look like will inspire confidence.

When a project is completed, I sometimes ask the client about their 3D images: “Was that worth the money?”  And I’m sure you can guess what their answer is.


Like our blog? Visit our website, castleview3d.com, for more 3D deliciousness!