Tag Archives: Remodeling

3D renderings are the new blueprints

Posted by , CastleView 3D:

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All the marketing gurus say that every company needs a “big, audacious idea” as its driving mission and reason for doing what it does every day.  Here’s mine for CastleView 3D:

Make 3D renderings as indispensable as blueprints or construction documents for any construction or remodeling project.

Before the blueprint was invented in the mid-1800s as a way of making copies of construction drawings, every architectural plan had to be painstakingly hand-drawn.  But the new “technology” was quickly adopted as an obvious improvement on the old ways.  Everyone could see the benefit — so why not use it?

My hope is that this same tale will someday be told about 3D CAD modeling and rendering for architectural designs.  The technology exists — why not use it to best advantage?

Yet there still seems to be resistance to the widespread adoption of 3D rendering as a standard procedure in architectural design.  Just today I got a call from a prospective client who was having trouble visualizing his new home from the plans his architect had drawn up.  He asked the architect for 3D images, “like the ones I see on HGTV,” but the architect refused, saying he just didn’t do those.  Luckily this guy was smart enough not to take “no” for an answer — always the mark of a true pioneer!  And his internet search led him to me.

Despite the inevitable holdouts (probably folks who don’t have the time or inclination to learn 3D rendering techniques), I predict that some day soon 3D renderings will become a must for all architects and home designers — not an extra or an add-on, but simply an accepted cost of doing business, like producing blueprints or construction documents.  I believe this will happen because savvy consumers will come to demand and expect it.

Nowadays, why should anyone expect a customer to be satisfied with a flat, 2-dimensional blueprint or plan, when we have the technology and expertise to show them their project in mouthwatering 3D detail?

3D Kitchen Rendering by CastleView3D.com

3D kitchen rendering by CastleView 3D

My big, audacious idea is the driving force behind what I hope to accomplish with this blog and my other marketing communications — educating consumers of building and design services about their options.  I want them to understand that 3D renderings aren’t just some TV magic on home design shows like “Hidden Potential”, but that they’re available to anyone who understands the value in “seeing it before you build it.”

3D Renderings for All!” is my new motto.


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Reasons for NOT using 3D images for your building or remodeling project

Posted by , CastleView 3D:

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What are some reasons for NOT using 3D images for your project? 

There aren’t any. 

You might think cost could be a reason.  If so, then either:

  1. You haven’t fully understood the value of 3Ds, and/or
  2. You haven’t found the right professional to create them for you.

For help with #1, read How to estimate the value of 3D visualization, A Picture is Worth a Thousand Words, Deep thoughts on 3D Biz, or 3D Rendering with Chief Architect.  These posts from seasoned 3D designers and artists should make the cost to value ratio abundantly clear.

For help with #2, contact me at CastleView 3D, and if I’m not the right person for your project, I can refer you to one of the other professionals I know.

Other “reasons”:

  • Time:  See #1 above.
  • Scope:  See #1 and 2 above.
  • “I wouldn’t know who to ask or how to get started”:  See my answer to #2 above.
  • “My architect/builder/designer doesn’t do 3Ds”:  See my answer to #2 above.  There are many 3D design and rendering specialists who can work hand-in-hand with your current architect or builder, or we can work directly with you on images that you can use to improve communication with your builder.
  • “I’m not exactly sure what I want yet”:  See #2 above.  Some 3D professionals specialize in creating concept images to help you choose the features and design elements that are most important to you.

So you can see that there really are no valid reasons not to utilize 3D renderings and raytraces for your building, remodeling, or decorating project, unless you’re the type of person who enjoys big — and possibly unpleasant — surprises.

3D images are a valuable asset for improving communication, ultimately saving you time, money, AND sleepless nights!

3D Kitchen Rendering by CastleView3D.com

Kitchen Remodel -- Design by Louie Carter of Grayson Homes; 3D rendering by CastleView 3D


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The ’80s called — they want their bathroom back!

By , CastleView 3D | Like CastleView 3D on Facebook

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I recently got a call from a friend.  He and his wife are planning to put their house on the market soon, and are sprucing it up to get it ready to sell.  It’s a beautiful, unique builder’s home, situated high on a hill with an incredible view.  But the home was built in the 1980s, and some features have never been updated.

Their concern right now is the master bath.  It’s a lovely space with skylights, lots of mirrors, and a garden tub.  It has “good bones.”  But the cabinets and countertop are mauve-colored laminate.

In case you don’t know what “mauve” is (and trust me, you are not the only one), consider this definition from Wikipedia:  “Mauve (rhymes with “stove”) is a pale lavender-lilac color, one of many in the range of purples.  Mauve is more grey and more blue than a pale tint of magenta would be… Sometimes mauve can be considered a dirty pink or a shade of purple.  Mauve can also be described as pale violet.”

Well thanks, Wikipedia — that really clears things up.

1980s Mauve Laminate BathroomI think “grayish pink” actually comes closest in this case.  Mauve was a very popular color for decorating in the 1980s, particularly in business offices and dentist’s waiting rooms, and especially when combined with gray or teal.  (Did I mention that this bathroom has a gray tub and sinks?)  When my friends first bought the house, the same charming mauve laminate was also on all the kitchen cabinets and the dining room built-ins!  Mauve overload!  Luckily all of that was replaced early on.

My friends want to bring their bathroom into this millenium, but without spending a lot of money on it — just enough to make the bath a selling feature rather than a liability.  So they asked for my assistance in envisioning what a coat of paint over the laminate, a new solid surface countertop with vessel sinks, and new carpeting could do for the space.  CastleView 3D to the rescue!

After measuring the space and taking photos, I created a 3D model of their bath using Chief Architect.  I added the vessel sinks and Corian countertop they wanted, “painted” the mauve laminate cabinets a neutral shade of ivory, and put in a new carpet.  The raytraced images below show how much these small changes will improve and enhance their bath.  Goodbye, mauve!

3D Rendering of Bathroom Remodel by CastleView 3D

3D Rendering of Bathroom Remodel by CastleView 3D

3D Bathroom Rendering by CastleView3D.com

3D Rendering of Bathroom Remodel by CastleView 3D


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A distinctly two-dimensional Home Show

Posted by , CastleView 3D:

2011 Home & Garden Show

I spent some time today wandering around our local Home & Garden Show at the Convention Center. This annual show, sponsored by the Home Builders’ Association, is a very popular event. More than 170 vendors, decorating and home improvement seminars, culinary demonstrations, wine tastings, and beautiful spring garden displays — complete with water features — are some of the highlights.

3D Rendering for Master Bath Remodel by CastleView3d.com

3D Bathroom Remodel Rendering by CastleView 3D

Chatting with one of the local remodelers I know (I did 3D renderings for a bathroom remodel he worked on), it seemed that business was good — he said his company is already booked up with work until August.  So things seem to be picking up again in the home building and remodeling industry.

But I was surprised at how few of the exhibitors seem to be using the power of 3D visualization to connect with their potential clients and customers. Only three or four that I saw were offering that as a service or using 3D renderings in their advertising or displays. One man that I spoke with, a pool and spa builder/installer, had a lovely 3D fly-around running on a large monitor in his booth. It showed a house with a beautiful in-ground pool plus a large hot tub on a deck. He could switch back and forth between a daytime view and a nighttime view that included great lighting effects in the pool and near the house. It was quite a visual treat and drew a lot of traffic to his booth. He said he had modeled it himself using a special software for pool designers.

It seems a shame, considering all the money people might be shelling out for building and remodeling projects, that home show exhibitors aren’t taking the opportunity to a) entice them with the possibility of what their project could be, and b) alleviate some of their anxiety about the unknown, which might make them more willing to shell out that money in the first place.  An excellent selling and marketing tool is being under-utilized.

Next year I plan to be an exhibitor myself, so I’ll be able to talk with people directly and get them excited about the benefits of “seeing it before you build it” with 3D visualization!


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